In order to be effective, communications activity needs to be well-informed. Whether it’s to feed into a marketing campaign, a retention strategy or recruitment drive, research provides a firm foundation for action. Insight gathered from research can help you to identify the right audience to target, how best to target them, what message to convey and how your message might be received. It means that your budget can be spent with more confidence, knowing that it will deliver results.

Research takes many forms and Hilltop Communications is skilled in most. We have undertaken:

  • Desktop research
  • Focus groups
  • Attitudinal surveys.

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